What is Social Analytics? (Social Business Intelligence)

Social Media Analytics: Monitor, Measure and Manage Your Reputation on the Wild Wild Web of Social Media.

Social Media Analytics is a must-have for campaigns and organizations eager to track, understand and measure word of mouth in the ether of blogs, social networks and micro-blogging applications.

(Wikipedia is terrible btw)

A couple of populair terms about Social (Media) Analytics:

How does it work?

What will be the result of this kind of analysis?

Want to read more?
Actionable Social Analytics

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